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Most of your client's fee never reaches your advice firm.

Your clients' assets. Your firm’s IP. Your economics. The off-platform engine for advice firms, built by advisers who refused the platform model seventeen years ago.

Who has control?

Two listed platforms control 80% of Australian advice flows. We saw the structural problem coming for advice firms. We tried to improve platforms for the benefit of our advice firm. They weren’t interested. So we built the off-platform alternative.

Adviser Economics

On a standard platform, advisers typically keep 0.2%-0.9% of the 1.5% client fee. With us, advice firms retain up to 1.35%.

Client Ownership

Every client asset sits in the client’s own legal name, in their own broker and bank accounts. No custodian. No counterparty. No platform outage that freezes client money.

Real Control

If you ever leave us, no migration. No forced sell-down. No operational reset. The same is true for your clients. Portability isn’t a feature; it’s the structure.

Our founder was a financial adviser from 2005 and established this firm in 2009. We ran as an advice practice for fifteen years, on technology and licensing structures we built ourselves. In 2024 we sold the advice book and opened the engine to other firms. Today we work with self-licensed boutiques, dealer groups, and broking firms.

We are not a platform. We are the alternative for advisers who refuse to hand their economics, their IP, and their value proposition to platforms.

Take back control!

If your firm is tired of being one small voice on a platform built for someone else's priorities — we should talk.

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